To improve South Africa by improving its Values

To Focus on promotion of Kindness and Ubuntu values

To promote Integral Value based Education

To Support ADHD and other mental health support groups

To Support Academics

To promote Psychiatry, Values and Biotechnology research

Currently Headed by Prof Renata Schoeman

Dr Sury Raja heads Values

Samual Lazarus heads Compliance

Jodi Coxwell heads legal